Sub-Branding and Printed collateral for Hansa Coffee Roasters
Working with Hansa since before they opened in 2015, I’ve created a wide variety of projects over the years that include branding specialty lines of coffee, custom illustrated drinkware, and even painted murals. The shots below show some examples.
The Black Bear Cold Brew label is an elaboration of the Coat of Arms of Berlin. It uses the contents of the glass vessel in its negative space to create a strong silhouette and lasting identity.
Oatmeal is kind of like the coffee of breakfast food, water transforms it into something special. The goal with the Hansa Oatmeal logo was to capture this idea in a simple direct mark.
The Kaffelemonad label brings a touch of Swedish royalty to the Hansa logo while hinting at the iconic grids of Scandinavian design.
Each Hansa location has a different base of loyal local customers. These designs are a nod to the communities that have welcomed Hansa with open arms.
The Lake Forest Hansa staff requested some sort of stag illustration to give a nod to their community.
Hansa launched a delivery program at the start of the pandemic and asked that their Jeeps be included some how.
Asali Hills Estate is a farm in the rolling hills of Kenya that Hansa has partnered with as an exclusive distributor. Asali means “honey” in Swahili, and the logo directly echos their name. The mark depicts a sun rising over the Kenyan countryside, but can also be seen as a coffee cherry floating in a sea of honey.
Hansa is well known for their coffee exploits, but they wanted to bring some life to their impressive line of teas and unique tea blends. The interest and energy in these designs call out to the eye and have helped make tea a bigger part of the Hansa experience.
For the 2021 summer campaign Hansa wanted to have a little fun.